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Top 5 Tips for Choosing the Right Fishing Lure for Every Situation

Choosing the right lure is the key to a successful fishing trip. Whether you’re fishing in shallow waters, deep lakes, or around heavy cover, having the right lure can make all the difference. At V&M Baits, we provide anglers with the tools they need to tackle any situation with confidence. In this post, we’ll share our top five tips for selecting the perfect fishing lure and showcase some of our best products to help you get the job done.


1. Match the Hatch

The phrase “match the hatch” means using lures that mimic the natural prey in your fishing area. If fish are feeding on shad, bluegill, or crawfish, select a lure that resembles those species in size, shape, and color.

Recommended Product:

  • Wild Thang Craw
    Perfect for mimicking crawfish, this bait’s unique tail action triggers aggressive strikes, especially around rocky bottoms or vegetation.

2. Consider Water Conditions

Water clarity plays a significant role in choosing a lure. In clear water, natural colors like green, brown, or silver work best. In murky or stained water, brighter colors like chartreuse or red increase visibility.

Recommended Product:

  • Pulse Swim Jig

    The Pulse swim jig has a custom built oversized 30 degree hook that allows for better hook sets and stands up to braided line use in heavy cover.  The head shape is made to direct the hook point away from cover when contacting it.  


3. Adapt to Seasonal Behavior

Fish behavior changes with the seasons, so your lure selection should too. For example:

  • Spring: Use lures like jigs and soft plastics to target spawning bass in shallow waters.
  • Summer: Topwater baits or deep-diving crankbaits work well as bass move deeper.
  • Fall: Choose lures that mimic baitfish, as bass feed heavily to prepare for winter.
  • Winter: Use slow-moving jigs or drop shot baits for lethargic fish.

Recommended Product:

  • Thunder Shad
    The V&M Thunder Shad and Thunder Shad Jr, mimics a variety of baitfish including shad, shiners, and bream. 

4. Match Lure Size to Target Species

Smaller lures are better for finesse fishing or targeting smaller species, while larger lures attract bigger fish looking for a hearty meal. Consider the local fish size and adjust accordingly.

Recommended Product:

  • Pacemaker Series Jigs
    Available in various sizes, these jigs are designed to handle both subtle presentations and larger bait needs.

5. Experiment with Retrieval Speeds

Different species and conditions require varying retrieval speeds. Start slow and gradually speed up until you find what works. This strategy can make your lure more enticing to hesitant fish.

Recommended Product:

  • Flatline Football Jig
    The Flatline football jig has a custom over sized 30 degree hook that allows for better hook sets and a larger weed guard that helps to make the bait more effective in cover. 

V&M Baits: Your Partner in Fishing Success

At V&M Baits, we understand that every fishing trip is unique. That’s why we offer a wide range of products designed to meet the needs of anglers in every situation. Whether you’re flipping a jig into heavy cover or working a drop shot in deep water, we have the tools you need to succeed.


Conclusion

Selecting the right lure doesn’t have to be complicated. By understanding your fishing conditions and the behavior of your target species, you can choose the perfect bait every time. With V&M Baits in your tackle box, you’re equipped for any challenge.

Ready to up your fishing game? Explore our full range of products at V&M Baits and prepare for your best fishing season yet!